“If you don’t look beautiful, you won’t get anywhere in life.” Often women underestimate themselves and live by others’ judgment, and many cosmetics brands reinforce this, creating anxiety. Oriental Princess, the largest cosmetics brand here in Thailand, aims to alleviate this by telling women that they’re not alone, that they have a voice and should not live their lives by the labels that others give them.
The brand created the Oriental Princess Society, reachable both online and offline, which now has 1 million-plus members throughout Thailand. Its message to these women: Take pride in yourself rather than worry about how others see you. A recent commercial illustrates this, asking empowering questions like, “Why be like everyone else? Why not accept the way you are?” and “Why not listen to yourself?”
Online, the society acts like a social and discussion network. Women set up an account with filters that let them choose issues of interest. Content is generated by members or invited guests. When relevant issues are posted, the women who have expressed interest are tagged and involved in the discussion. These discussions then become themes that come to life offline at the Oriental Princess stores, where members can be more actively involved with the society. Through the society, Oriental Princess illustrates that it’s not just another cosmetics brand selling a promise.
The last few weeks have seen a huge growth in buzz about Jelastic. This article was posted early last week to the JavaLobby on Dzone and I wanted to share it with you here. Martin Chalupa looks at the biggest players in the Java hosting PaaS game, and then gives a short rundown on Jelastic. He has a few issues, and I’ll address those at the bottom of the post, but here at Jelastic, we appreciate honest appraisals of our product: how else can we continue to make it even more awesome?! Martin’s full article (with a few edits for readability) is below. If you want to see the original post, you can find it —-> here.
I want to write about a weak point in the Java EE world. If you start to learn Java EE, you have to go through many tutorials and learn a lot of information. Finally, you can write some simple, useful application and want to put it on the Internet so that others can see it. There is a problem. Where do you find hosting for an application written in Java?
Yes, the weak point in the Java EE world is hosting.
As a point of information, what follows is from a beginner’s point of view. I don’t want to talk about Enterprise solutions.
So you search the Internet and probably find these possibilities below, but each of them have some restrictions:
Dedicated server - The whole configuration is in your hands. You have to do it all by yourself. If you need only simple hosting for your showcase, it’s expensive.
Amazon Web Services - Again, very complex and then later, an expensive solution. The first year is free but there are a lot of possibilities on how to configure it and a beginner can be easily lost.
Cloud Foundry - Your application is tied to the service provider and you need a virtual machine to run the VMware image. As Mac OS user, it is again a little bit too expensive.
Google Apps Engine - Quite good a choice. Easy interface for configuration and deployment. But your source code is tied to the provider’s API.
There is a new service, that has the ambition to solve these restrictions. Its name is Jelastic. Jelastic is based on well known products which are usually used on dedicated servers. Runtime environments can be Java 6 or 7 and the app server is probably the most popular Java Server, Tomcat. It is easy to choose your relational database (for example MySQL, PostgreSQL) or NoSQL databases, like MongoDB. For applications with high load, there is vertical and horizontal scaling. Everything is setup by this simple form.
GUI for administration is simple, just like the environment configuration. You can upload WAR applications, deploy them to Tomcat, and start and stop single services or whole environment.
Doesn’t have completely free edition for non-commercial use or low load applications
I have a really good feeling about Jelastic. I hope that pricing will be friendly and in basic configurations, will be completely free. I don’t know now about any critical restrictions, so I recommend Jelastic for your Java web experiments.
First, I would like to thank Martin for the post. Second, at the end he brings up two issues, our Beta status and a free tier.
Beta Status: obviously, when something is in Beta, you sort of roll with the punches, knowing that most issues will get ironed out. That said, we are working around-the-clock to resolve any issues and eliminate any stability problems. We have even brought in special Java elves to help. (jk) :)
Free Tier: as of now, we don’t offer this, partly because we are already free while in Beta. We are considering something like a low-level trial tier, but haven’t come to a real conclusion yet. We are proud of what we are doing with Jelastic and we want to make sure that everyone that wants to, gets to use it.